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Jun 15

What does “demand destruction” look like? Softer retail sales data

  • June 15, 2022
  • CWA Investment Team
  • Richard Barrett

The Fed can’t do anything about the supply of goods and services but does control the creation and destruction of economic demand. In 2020 and 2021 the Fed was creating demand, or at least attempting to, via loose monetary policy and quantitative easing. Those days are over. The remainder of 2022 is about the Fed’s plan for demand destruction in order to curb inflationary pressures. Higher rates, less spending. It’s already started.

This morning’s retail sales data was soft across the board. Nominal retail sales fell -.3% for the month, with auto related sales down -3.5%. Retail sales and food services just +.1%, the weakest of 2022. Quarterly consumption revised down, and prior month retail sales revised down. Retail sales are clearly softening. Whether the root cause is a weak stock market, higher gas prices, higher mortgage rates, higher food costs, or just generally higher borrowing costs, consumer demand is waning.

In order for the overall market to stabilize, demand needs to soften, inflation needs to start peaking, and yields need to both stabilize and head lower. This might take 6 months to do but “demand destruction” is already underway and it’s actually (and strangely) a good thing.

The Fed hikes at 2pm ET – enjoy the show!

Source: Census Bureau as of 6/15/22

Richard Barrett
Chief Investment Officer


Congress Wealth Management LLC (“Congress”) is a registered investment advisor with the U.S. Securities and Exchange Commission (“SEC”). Registration does not imply a certain level of skill or training. For additional information, please visit our website at congresswealth.com or visit the Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with Congress’ CRD #310873.

This note is provided for informational purposes only. Congress believes this information to be accurate and reliable but does not warrant it as to completeness or accuracy. This note may include candid statements, opinions and/or forecasts, including those regarding investment strategies and economic and market conditions; however, there is no guarantee that such statements, opinions and/or forecasts will prove to be correct. All such expressions of opinions or forecasts are subject to change without notice. Any projections, targets or estimates are forward looking statements and are based on Congress’ research, analysis, and assumption. Due to rapidly changing market conditions and the complexity of investment decisions, supplemental information and other sources may be required to make informed investment decisions based on your individual investment objectives and suitability specifications. This note is not a complete analysis of all material facts respecting any issuer, industry or security or of your investment objectives, parameters, needs or financial situation, and therefore is not a sufficient basis alone on which to base an investment decision. Clients should seek financial advice regarding the appropriateness of investing in any security or investment strategy discussed or recommended in this note. No portion of this note is to be construed as a solicitation to buy or sell a security or the provision of personalized investment, tax or legal advice. Investing entails the risk of loss of principal.

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    CW Advisor Solutions (CWAS) is a division of CW Advisors, LLC (CWA), which is a registered investment advisor with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. For additional information, please visit the Investment Adviser Public Disclosure website by searching with CWA's CRD #310873. Investment Advisory services are offered and rendered through CWA. CWA acquired Pinnacle Advisory Group, Inc. (Pinnacle) on April 30, 2021.